It's been announced that any teams that participate in the upcoming Overwatch League will be forced to re-brand under new team names. For any of the new teams being formed under traditional sports organizations this isn't much of an ask. In traditional sports leagues it's not allowed to have the same team name across multiple sports. But for endemic teams such as Cloud9 or the Immortals, it could be seen as losing part of it's legacy. Though both Cloud9 and Immortals have embraced the re-branding, Cloud9 going so far as to asking fans to help suggest possible names for the new teams.