Twitter Set to Stream E-Sports Events

Last Saturday the highly anticipated Intel Extreme Masters tournaments was held in Katowice, Poland.

It's the first of 15 eSports events that Twitter will air as part of its just-announced partnership with ESL, the world's largest eSports company, and DreamHack, which is touted as the world's largest computer festival.

Twitter will live stream more than 1,500 hours of programming from ESL One, Intel Extreme Masters and DreamHack tournaments.

The deal is the latest in a series of partnerships between social media companies and sports leagues.

Esports is growing at a rapid pace and we see this collaboration as a way to tap into the engaged audience of gamers that are already using Twitter as a primary source of content.
— Anthony Noto, COO at Twitter.

ESL will also produce a weekly 30-minute show of highlights and behind-the-scenes content to air on Twitter. The move will allow ESL to expand its base beyond platforms like Twitch -- Amazon's social video platform with 9.7 million daily users.