Blizzard Raises Hearthstone Pack Prices

A major change to card pack pricing has many Hearthstone: Heroes of Warcraft players calling foul on Blizzard Entertainment. After the developer announced that it would hike up the cost of cards in many African, European and Middle Eastern countries, fans worldwide fired back to voice their disappointment and concern with where the game’s going.

A Blizzard community manager announced the price changes on the Hearthstone forum.

“We regularly look at our pricing around the world, and from time to time we make changes such as these to align with local and regional market conditions,” the post reads as an explanation.

These prices will go into effect starting March 22. For some regions, the new cost reflects an up to 30 percent increase across Android, Mac and Windows PC. There are breakdowns on Reddit that reveal just how much big of a change these costs are — and how they compare to American card prices.

In the U.S., two packs containing a total of 10 cards cost $2.99. Under the new pricing, players in places like the U.K. will be paying more than 50 cents more for the same amount of cards. Doing the conversion hammers in just why players are upset with the news, as do the countless forum threads flooding the Hearthstone subreddit’s front page.


Increasing the cost of cards stings even more because of another controversial move Blizzard made: removing adventures, one of Hearthstone’s annual card-bearing events. For a set price, players could purchase a campaign that guaranteed upward of 45 new cards. That’s different than the now tri-annual expansions, which include more than 100 new cards for purchase, but no promise that players will be able to collect them all.