Gaming Apparel Company J!nx like the Nike of Esports

As esports teams have become more professionalized in the last couple of years, so too has the ability of fans to get player jerseys.

On Monday, another step will be taken as longtime gaming brand J!nx announced that it has become the official supplier of jerseys for Echo Fox.

While makers like Meta Threads have offered a variety of team jerseys, even with names on the back -- a Team SoloMid fan can buy a Bjergsen jersey -- J!nx co-founder Sean Gailey says the future is more than just making the jersey and making sure it's available.

We’re helping a team like Echo Fox tell their story on their online site, on their web store. There are a lot of new fans to the sport and we think we can help Echo Fox win more of them.
— Sean Gailey, co-founder of J!nx

Echo Fox jerseys are available both on the team store and on the J!nx marketplace for $59.99 starting Monday.

Longtime NBA veteran Rick Fox, owner of Echo Fox, says the partnership with J!nx is the next step in esports mimicking the major sports.

Jerseys are certainly a way to capture a fan’s loyalty. It makes sense that eventually Team Echo Fox fans would be able to get a jersey worn by a rookie like Akaadian just like NBA fans would want to get a jersey of a rookie that they wanted to rep.
— Rick Fox, NBA veteran and owner of Echo Fox